You can offer your customers the option to text you for support issues or send texts to schedule demo calls, send meeting reminders, and ultimately convert more leads into paying users. This graphic sums up the differences nicely:īeyond sky-high response rates, texting is a highly personal medium, which makes it effective at building trust and nurturing relationships. The average response time for a text message is 90 seconds–compared to 90 minutes for email. There are a ton of impressive statistics about the response rates of texts. Whatsmore, your user base may not have access to the internet, have opted out of push notifications, or haven’t even installed your app yet. If you have a mobile app, you might be thinking, why don’t I use push notifications instead? However, only 12% of consumers prefer receiving business communications from a company’s mobile app. So, if you currently send password change notifications, downtime notifications, or conduct two-factor authentication by email, consider using SMS messages instead. It explains why people want to receive texts for urgent communications.
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When you combine the two, it’s no surprise that SMS verification conversion rates are 250% higher than email verification rates. Spam rates on texts are comparatively low (2.8%), while spam rates on email are high (55%).
On top of this, people trust text messages. And can you blame us? In 2018, the average open rate for an email was 24.8%. Texts Have High Open RatesĬloud-based SMS services are fond of trumpeting the fact that the open rate of texts is 98%. Let’s look at two of the core benefits of enabling your team or SaaS platform to send and receive texts. Why You Should Text-Enable Your Team or Application With Our Cloud SMS Service
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How to Text-Enable Your Sales or Customer Service Team.How to Add Texting to Your SaaS Application With Our SMS API.
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